Building Flywheels, Feeding Loops
👋 Hello internet person, I'm Yuriy.I'm a dad, a thru-hiker and climber, a bad surfer, a so-so mountain biker, and I spend most of my time leading product growth and marketing strategy. How can I help you?
Work
I spent the first part of my career working in SEO on the agency side across Pharma and CPG clients. Afterwards, I transitioned in-house where I expanded my skillset, building and leading marketing and growth organizations ever since.
Presently 👉
VP, Growth and Marketing - Medal.tv
Chief Growth Officer - Kanga
Chief Growth Officer - Warrior Made
VP, Growth Marketing - Game.tv
VP, Growth Marketing - BlueStacks
Prior to moving in-house, my agency-side experience included management roles at Resolution Media, Razorfish, Publicis Health Media, among others.
Press
Podcasts
Writing
About
I started my career working with F500 companies at large marketing agencies mainly in SEO and/or Paid Search roles. After leaving the agency world I moved in-house to build growth and marketing practices and processes at several medium-sized companies.My skillsets include in-depth strategic and tactical knowhow across both digital and traditional marketing channels - from extensive SEO and performance marketing to international campaigns to TV, OOH, and OTT and most everything in-between.More recently I took BlueStacks to over 450M users, 10M DAU, and over 500k new installs/day. Along the way, I grew the Marketing/Growth orgs to over 40 people in 26 countries and 8 timezones which helped us penetrate every major market and garner users in every country in the world (before you ask, yes, we had 52 users in North Korea and 2 users in Antarctica even though it isn't an actual country). We also spun out a company called Game.tv focused on building community based esports for the masses.Afterwards, I joined Warrior Made to help bring real lifestyle transformation through fitness and nutrition to people who have failed and failed again at traditional methods like gyms or at-home fitness and diet products.I then joined Kanga.gg as the Chief Growth Officer which we sold to Riot Games in June 2021.Currently I am at Medal.tv, the largest and fastest growing game clips app and network, working on a fun side project called dewey. and advising several startups in the Creator Economy and Gaming spaces.Advising:• Doppler - Universal Secrets Manager• Topic - Write Better Content and Get More Traffic - FasterOutside of work, I founded and run the /r/bigseo subreddit where we give 94,000 folks in the SEO industry refuge from the deluge of super basic questions and discussion found on /r/SEO